Pinterest Keywords – SEO for Pinterest

If you are not using social media marketing to get blog traffic you need to change up your game, & do it quickly!

You should be creating Pinterest pins & descriptions based on search engine optimization (SEO) & don’t worry, I’ll show you exactly how to do that!

Here for the Video Tutorial? No Problem, just click here!

What is SEO?

SEO stands for search engine optimization. For our purpose, SEO is when a company (like Google or Pinterest) crawls our content and decides what it’s about. 

They then decide where & how to rank us and who gets to see our content. 

As a content creator, it’s our job to optimize our product with as many keywords as possible so that the companies know what we are putting out there. 

If you make their jobs harder & confuse them; you will get skipped. 

Pinterest Keywords

The links in this post may contain affiliate links. This just means that at no cost to you, if you make a purchase – I’ll make a commission. Read More Here.

How does Pinterest SEO Work? 

As a new blogger Pinterest marketing is going to get the most organic traffic to your site & completely for free.

Pinterest is a search engine which means that they have an algorithm that crawls your content on Pinterest & decides where you will rank. 

The big difference here is that Pinterest won’t look at your blog posts – it only sees your pin titles, pin descriptions, & your profile. 

If you want to work on Google SEO – I recommend the FREE SEO course over at Her Paper Route.

Does my profile name & description matter?

Absolutely. Every single word & picture you put into Pinterest is searchable. Take a look at this for example: 

Searching on Pinterest

You can see that when I search for “Toddler” – it gives me three profiles that contain the word “toddler” in their name – YES, their name! 

It find Loveevery | all things baby + toddler, Susan Allison | Busy Toddler, Jamie Reimer – Activities for toddlers and preschoolers at home.

Your profile absolutely matters. You will want to use as many keywords as you can, while sounding natural.

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    Places to use Pinterest Keywords

    There are different places on the Pinterest platform that you can use keywords & you should be using them everywhere.

    Optimize your Pinterest Profile Name

    You’ll want to place keywords within your name. I’ll show you exactly how to find keywords below; but here’s a look at both of my Pinterest profiles.

    Pinterest Profile Name

    Keep in mind that the older your Pinterest account the more likely you are going to rank.

    It may take a while to be found using search – but the earlier you start, the quicker you’ll get there. 

    Optimize your Pinterest Profile Description

    Another place you want to add keywords is your profile description. Add keywords that you want to rank for here because Pinterest will crawl it!

    description with keywords
    Mamma Lets Blog

    Optimize your Pinterest Pins & descriptions

    Most importantly make sure you are using keywords in your pins & pin descriptions. 

    Hashtags are a thing on Pinterest, but I don’t use them because I don’t believe that people actually search using them. 

    Instead, I’ll make sure my descriptions have keywords written out within them – many keywords. 

    You will notice that most of the higher ranking pins don’t stuff keywords & don’t use hashtags, which tells me that they aren’t necessary. 

    Just make sure to naturally use as many keywords as you can & add a few more at the end using commas. 

    Optimize your Pinterest boards & descriptions

    You will want to use keywords as your Pinterest board titles. Then within your board you will want to use a ton of keywords as the board description. 

    Check out Pinterest Board Covers for a more in depth look at this.

    Optimize your images

    Anytime you put an image on your website you will want to change the Alt Text. You can do this right when you upload the picture. 

    alt text box on wordpress

    When you create a pin on Canva, make sure to use a keyword in the name. You don’t want your picture to be known as just a number. 

    Also – make sure your pin image has words on it & make sure Pinterest will be able to read the words. This is so important. 

    How do people find you on Pinterest?

    Now that you’ve done all this optimizing, how do people find you anyway? 

    A pinterest user might find you in their home feed, following feed, the more ideas feed, or just by searching in the search bar. 

    The Home Feed

    Pinterest shows content in users’ home feed based on what they are saving to their boards, their board titles, and their profile keywords. 

    Keywords On Pinterest

    Essentially, Pinterest tries its best to get to know its Pinterest users & tailor content directly to their interests.

    Which means, if someone is interested in pregnancy for example, Pinterest is going to find pins that have that keyword somewhere within it.

    Of course, pregnancy would be hard to rank for – but hey – someone has to, why not you? 

    The Following Feed

    This is pretty simple. This shows pins of the people you follow. SEO doesn’t really matter here. 

    Pinterest Follow Feed

    The More Ideas Feed

    This is what you see when you’ve clicked on a pin & it gives you a whole bunch of “more ideas” underneath. These will relate to the pin that you clicked on. 

    Pinterest SEO 2020

    This feed has a huge advantage for you!

    When you add a pin, it will give you “more ideas” underneath – if they relate to YOUR new pin; you used the correct keywords. 

    If they have nothing to do with your pin – you didn’t. 

    Pinterest Search & Hashtags

    This is when someone directly searches in the search bar. A user can just type a search word or phrase or they can type a hashtag. 

    I don’t know about you, but I’ve never searched with a hashtag.

    If it’s just one word it wouldn’t matter. What I mean is ‘Toddler’ & #Toddler would get similar search results. 

    You want your pin to rank here & the only way it can do that is if your pin has whatever keyword they are searching for, so make sure you use multiple keywords within your pins! 

    How to Find Pinterest Keywords in Pinterest

    Let’s get into the fun stuff! I love doing keyword research & I’ll show you exactly how to do it. 

    Track it

    You will want to create some sort of document to track your keywords. 

    Hopefully, you have niched down & many of your posts will be about similar things.

    Which means, you will reuse many of these keywords &/or use them in a different way. 

    Many times, while I am doing keyword research I find ideas for future posts! 

    I use a very simple excel worksheet. You can just type the main keyword in one column & all the sub keywords in the other columns. 

    Pinteres keywords

    1 – Choose a Keyword 

    For our example, I am going to use the keyword preschooler & do some research for my other blog over at  Mamma, it’s okay

    2 – Enter the Keyword into the Search Bar on Pinterest

    3 – Take note of the words that immediately show up

    These are your power words! 

    • preschooler activities at home
    • preschooler schedule at home
    • preschooler bedroom
    • preschooler activities
    • preschooler lunch ideas
    • preschooler games

    Some of these would be great future post ideas!

    4 – Press enter on the main keyword

    Write down all of the words that show up here in your tracker. These are the keywords you want to rank for. You can also gather ideas for future posts from these words.

    5 – Continue clicking on sub keywords

    Write all of the keywords that would relate to your original blog post or an upcoming post. 

    Next you will use the right keywords in your pin title & your pin description. 

    To optimize your profile, you will want to search for keywords that relate to your overall mission & blog niche. 

    Complete keyword research at least once a week

    It’s best to schedule out some time in your week to complete keyword research. Once you start, you’ll find yourself doing it for much longer than expected. 

    So be careful with your time – I recommend setting some kind of timer & holding yourself to that time frame. 

    You really can get lost in keywords. 

    532 Pinterest Keywords ebook

    I can spend hours doing keyword research & figured I should allow others to benefit off of that, so I created an ebook with 532 keywords covering 13 different niches. 

    I’ve done the legwork for you! It’s incredibly affordable too (only $3). 

    It will save you hours of keyword research, so you can focus on content! 

    Pinterest Keywords, SEO for Pinterest 2020
    Buy 532 PFK Now for $3

    What’s inside:
    532 Keywords for you to use on Pinterest.

    ✔ 40 Keywords for Pregnancy & Baby
    ✔ 40 Keywords for Mom & Parenting
    ✔ 42 Keywords for Kids & Education
    ✔ 40 Keywords for Beauty & Self care
    ✔ 42 Keywords for Health & Fitness
    ✔ 40 Keywords for Blogging and Business
    ✔ 40 Keywords for Finance & Budgeting
    ✔ 40 Keywords for Mindfulness & Motivation
    ✔ 44 Keywords for Food and Drink
    ✔ 42 Keywords for Home & DIY
    ✔ 40 Keywords for Personal Development
    ✔ 38 Keywords for Pets
    ✔ 44 Keywords for Travel

    Want to take Pinterest to the next level?

    Here are some of the best Pinterest courses out there.

    Pinterest Keywords Video Tutorial

    Are you optimizing your Pinterest account & using Pinterest to the best of your ability? How can I help? 

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    22 Comments

    1. 13 Blogging Mistakes to Avoid (& Why it Matters!) • Mamma, Lets Blog July.25.2020 at 11:10 pm

      […] media marketing (although technically it’s not social media). You have to have a pin attached to every single blog post that you write. If you don’t have a Pinterest Business account […]

    2. Page not found • Mamma, Lets Blog July.12.2020 at 10:14 pm

      […] Pinterest Keywords – SEO for Pinterest […]

    3. Peachy @ The Peach Kitchen July.5.2020 at 2:46 pm

      Thank you! My Pinterest needs a lot of work.

      1. Josephine July.5.2020 at 2:52 pm

        You are welcome! Let me know if you need any help!

    4. Angela July.5.2020 at 6:27 am

      I’m always looking for ways to up my Pinterest strategy!! Great tips!!!

    5. Erin July.4.2020 at 2:40 pm

      Saved this. It is an awesome resource.

    6. Janeane M Davis July.4.2020 at 10:04 am

      Pinterest is a major search engine. Your explanation of SEO and how it works with Pinterest was quite useful.

      1. Meegan July.5.2020 at 12:21 am

        Thanks this answered alot of my questions.

        1. Josephine July.5.2020 at 9:53 am

          Oh Yay! I’m also working on an SEO series for Google!

    7. Tisha July.3.2020 at 11:48 am

      This is great!! So informative, I know that SEO is huge but never fully understood it.

    8. Jennifer Bradley July.3.2020 at 9:35 am

      This is awesome advice! I re-wrote all of my board descriptions with keywords last month and it made a big difference for sure! Getting my profile cleaned up is next on the list! Thank you!

    9. Linda July.3.2020 at 7:08 am

      I love how you break it down in small easy to understand pieces 🙂 very helpful!

    10. Kay July.3.2020 at 5:34 am

      This is AMAZING!! I am a fairly new blogger who is learning Pinterest as I go. This is so helpful and I didn’t know all these things yet! Thank you!

    11. Hannah Hoffman July.3.2020 at 4:22 am

      This was so helpful! I definitely learned some things. I’m still learning about SEO so this is perfect!

    12. Ashten July.2.2020 at 9:10 pm

      Wow my brain is in Pinterest overload! I am a new blogger and sometimes feel like I am in over my head, but this has been so helpful! I’m about to get working on updating my Pinterest now. Thank you!

      1. Josephine July.2.2020 at 11:37 pm

        Let me know if I can help in any way! 🙂

    13. Sharon July.2.2020 at 6:34 pm

      Wow, there are so many great tips in this post! I can’t wait to sit down and start adding them to my Pinterest.

    14. Heather July.2.2020 at 3:06 pm

      I’m ashamed to say that this is one thing I haven’t paid enough attention to. I need to work on that.

    15. Mimi July.2.2020 at 2:57 pm

      I need to work more on my Pinterest, thanks for the tips

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